Privacy Policy

Effective Date: July 15, 2026

Your Privacy Matters

At Fallon Ford-Toyota and Fallon Auto Mall ("the Dealerships," "we," "our," or "us"), earning your trust extends beyond helping you find the right vehicle. We are committed to protecting the privacy of your personal information and being transparent about how it is collected, used, stored, and shared.

Whether you're shopping for a vehicle, scheduling service, applying for financing, ordering parts, browsing inventory, or simply visiting our websites, we want you to understand what information we collect and why.

This Privacy Policy applies to:

Fallon Ford-Toyota
Fallon Auto Mall
Our websites
Mobile-friendly websites
Online service scheduling
Vehicle inquiry forms
Trade appraisal tools
Finance applications
Text messaging programs
Email communications
Digital advertising
Any online services operated by or on behalf of our dealerships

This Privacy Policy explains our website privacy practices. If you apply for financing or lease a vehicle through us, you may also receive a separate Financial Privacy Notice as required by applicable federal law. That notice governs the handling of nonpublic personal financial information collected during financing and leasing transactions.

Information We Collect

Depending on how you interact with us, we may collect information directly from you, automatically through our websites, and from trusted third-party sources.

Information You Provide

You may choose to provide personal information when you:

Request pricing
Contact our dealership
Schedule service
Request parts
Join our mailing list
Value your trade
Apply for financing
Reserve or purchase a vehicle
Apply for employment
Participate in promotions
Submit reviews
Communicate through chat, email, phone, or text

This information may include:

Name
Address
Email address
Telephone number
Driver's license information (when required)
Date of birth
Vehicle ownership information
VIN
Trade-in information
Employment information
Financial information submitted through secure credit applications
Payment information (processed securely by payment providers)
Any additional information you voluntarily provide

Information Collected Automatically

When visiting our websites we may automatically collect:

IP address
Device identifiers
Browser type
Operating system
Internet service provider
Pages viewed
Time spent on pages
Search activity
Referring websites or sources
Approximate geographic location
Date and time of website visits
Website performance information

We may combine this information with other data to improve website performance, troubleshoot technical issues, understand customer interests, and enhance your overall experience.

Information We Receive From Other Sources

To better serve our customers, we may receive information from:

Vehicle manufacturers
Finance companies and lenders
Credit bureaus
Identity verification providers
Vehicle history providers
Trade valuation providers
Warranty administrators
Automotive shopping websites
Advertising partners
Government agencies when legally permitted
Motor vehicle departments
Other vendors that support dealership operations

We only use information obtained from these sources in accordance with applicable law.

How We Use Your Information

We use information to:

Respond to inquiries
Schedule appointments
Process purchases
Arrange financing
Evaluate trade-ins
Complete title and registration work
Provide warranty assistance
Perform vehicle servicing
Send recall notifications
Improve customer service
Improve our websites
Prevent fraud
Protect website security
Meet manufacturer requirements
Comply with legal obligations

We may also use aggregated or de-identified information for reporting, analytics, and business improvement purposes.

Cookies & Online Technologies

Our websites use cookies and similar technologies to improve functionality and better understand how visitors use our websites.

These technologies may include:

Cookies
Pixels
Web beacons
Local storage
Analytics tools
Advertising technologies

These tools help us:

Remember your preferences
Improve website performance
Analyze traffic
Measure advertising effectiveness
Personalize website content
Display relevant advertisements

Our websites may use services provided by companies such as Google, Microsoft, Meta, and other website technology providers.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Marketing Communications

If you choose to receive communications from us, we may contact you regarding:

Vehicle specials
Service reminders
Recall notifications
Appointment confirmations
Promotions
Events
Customer satisfaction follow-up

You may opt out of promotional emails using the unsubscribe link contained within each email.

SMS Communications

When you separately choose to receive text messages from Fallon Ford-Toyota or Fallon Auto Mall, we may send text messages regarding:

Appointment reminders
Vehicle availability
Service updates
Order notifications
Recall information
Dealership announcements
Promotional offers (only where you have provided the required marketing consent)

Providing marketing consent is never required to purchase or lease a vehicle, obtain financing, or receive dealership services.

Message frequency varies.
Message and data rates may apply.
Reply STOP to unsubscribe.
Reply HELP for assistance.

Your consent applies only to the dealership identified when your consent was obtained.

How We Share Information

We do not sell personal information in exchange for monetary compensation.

Certain website analytics, advertising technologies, or online marketing services may disclose identifiers or online activity to technology providers. Depending on applicable law, some of these disclosures may be considered "sharing" or "targeted advertising."

Service Providers

Companies that assist us in operating our business, including:

Website hosting
CRM providers
Payment processors
Marketing vendors
Technology providers
Cybersecurity providers
Appointment scheduling systems
Text messaging providers

Independent Business Partners

When necessary, information may also be shared with:

Vehicle manufacturers
Finance companies
Banks
Credit bureaus
Insurance providers
Warranty administrators
Government agencies
Law enforcement
Title agencies

These organizations may process information under their own privacy policies.

Data Retention

We retain information only as long as reasonably necessary to:

Complete transactions
Maintain customer relationships
Meet manufacturer requirements
Satisfy legal obligations
Maintain accounting records
Detect fraud
Resolve disputes
Protect legal rights

When information is no longer required, we may securely delete, destroy, or de-identify it.

Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

While we work to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our websites are not directed toward children under the age of 13.

We do not knowingly collect personal information online from children under 13 without legally required consent.

California Privacy Rights

If California privacy laws apply to our dealership and your personal information, California residents may have rights that include:

Accessing personal information
Correcting inaccurate information
Requesting deletion (subject to legal exceptions)
Requesting information regarding categories of personal information collected
Opting out of applicable sales or sharing
Limiting certain uses of sensitive personal information where applicable
Not being discriminated against for exercising privacy rights

We will verify requests before responding and may request additional information to protect your privacy.

Authorized agents may submit requests on behalf of California residents where permitted by law.

Nevada Privacy Rights

Nevada residents may have the right to request that certain covered information not be sold under Nevada law.

Requests may be submitted using the contact methods listed below.

Privacy Requests

To submit a privacy request, please contact us and provide:

Your name
Contact information
Which dealership you worked with
A description of your request

For your protection, we may request additional information necessary to verify your identity before processing your request.

Please do not send Social Security numbers, driver's license images, credit reports, passwords, or payment card information through unsecured email.

Certain requests may be denied or limited when permitted by law, including situations where information must be retained to complete a transaction, comply with legal obligations, prevent fraud, or establish legal claims.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology.

We encourage you to review this page periodically. The Effective Date at the top of this policy indicates when it was last updated. Where required by law, we will provide additional notice or obtain consent before making material changes.

Contact Us

Fallon Ford-Toyota
1351 W. Williams Avenue
Fallon, Nevada 89406
Phone: (775) 423-2171

Fallon Auto Mall
2525 Reno Highway
Fallon, Nevada 89406
Phone: (775) 423-3163

For privacy-related questions or requests, please contact us through the contact form on our websites or by mail at the appropriate dealership address above.